About
While vacationing in Europe in the Spring of 2013, I noticed colorful and stylish shirts and pants inside the resorts and outside on the links. I wanted to make these styles my own, so I headed to the pro shop. I literally tried on every brand of golf pant in the shop and I could not get one pair over my thighs. I am a former basketball player as well as a lifelong golfer, and years after having given up basketball, I am still a fit and athletic 6'5" and 250 lbs. with a 38" waist and 36" inseam. None of the European sizes fit. Well, this was a familiar experience for me. In American golf shops, I had this same problem. I pondered...was stylish, proper fitting golf apparel an impossibility for me and other athletic-sized golfers?
Upon my return to America, I immediately went to work researching sizing, apparel, polos, pants, sourcing, manufacturing, design, supply and demand. The result of thousands of hours of research and late nights is LOSLIFE.
LOSLIFE is a luxury brand that provides resort and golf apparel to athletic sized golfers (including the underserved end-of-rack market). No other resort or golf apparel brand is 100% committed to this market. We aim to deliver the best fitting and performing golf apparel that athletic golfers have ever known. Our designs reflect a balance between classic and modern golf apparel and incorporate the best fabrics and materials in the world.
We manufacture our performance golf polos and pants in downtown Los Angeles. This enables us to ensure product delivery of the highest quality. This model helps us to maintain the integrity of the LOSLIFE brand, while also supporting the local economy.
When you wear LOSLIFE, you benefit from the close relationship that we have with our supply chain. These relationships enable us to manufacture quality golf apparel in a broad range of styles and colors. All of our products are made from the finest quality materials and unparalleled construction.
Our mantra is COMFORT, STYLE, PERFORMANCE. Because we know all too well that for men of athletic sizes, IT IS ALL ABOUT THE FIT!
Larry C. Herzog Butler AKA "Los"
LOSLIFE Founder and Chief Golf Officer